Digital Marketing Manager

Hi, I'm Sabrina Schipper

Driving audience growth, engagement, and conversion through content, social media, and compelling brand experiences.

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About

About me

A little bit about me and what I do.

Portrait of Sabrina Schipper

I'm a digital marketing professional based in Washington, DC, with experience building audience-specific strategies across web, social, email, and content channels. I blend data-driven insights with creative storytelling to connect brands with their audiences and deliver measurable results.

Selected Work

Projects

Campaigns, creative work, and digital experiences I'm proud of.

Cribl

Developed audience-specific digital marketing strategies across web, social, email, and content channels, including paid social campaigns that drove webinar registrations and audience engagement.

  • Paid Social
  • Digital Marketing
  • Webinars
  • Content Management
  • A/B Testing
  • Web Optimization
  • Integrated Marketing
  • Campaign Management

Appian Website Redesign

Led content strategy, creative direction, and UX optimization for a 200+ page enterprise website redesign that strengthened brand storytelling and improved the customer experience.

  • Content Strategy
  • UX Optimization
  • AEM
  • Lead Generation
Before
After

The Andrew McDonough B+ Foundation - UDance Dance Marathon

Led brand and digital marketing for a large-scale nonprofit dance marathon, designing merch, campaign graphics, and event-day branding that helped drive $1.78M in fundraising for childhood cancer research.

  • Brand Design
  • Social Media
  • Event Branding
  • Fundraising

HUSTLE Cycle + Strength Social Content

Owned social media content and campaign design for a boutique fitness studio, creating coach spotlights and promo graphics that grew brand awareness and drove membership inquiries.

  • Social Media
  • Graphic Design
  • Content Strategy
  • Meta Ads

Shot by Sabrina

Portrait, lifestyle, event, and pet photography brand.

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  • Photography
  • Lightroom
  • Creative Direction
  • Instagram

@milo.the.puggle

Social media content creator building an engaged TikTok audience with 5.3K followers, 650K+ likes, and a top video reaching 2M+ views.

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  • TikTok
  • Short-Form Video
  • Content Creation
  • Community Growth

Career

Experience

Roles where I've driven growth, engagement, and measurable impact.

Digital Marketing Manager

Cribl Inc.

Remote · San Francisco, CA. Develop audience-specific digital marketing strategies across web, social, email, and content channels.

  • Increased webinar registration by 24% YoY and 56% QoQ through audience insights and targeted messaging
  • Optimize event landing pages via A/B testing, creative refinements, and UX enhancements
  • Collaborate cross-functionally with product marketing, sales, and content teams on educational content and digital experiences

Digital Marketing Specialist

Appian Corporation

McLean, VA. Led content strategy and UX optimization for enterprise digital experiences.

  • Led content strategy, creative direction, and UX optimization for a 200+ page website redesign, increasing organic lead generation by 68% YoY
  • Partnered with design and content teams to develop a digital content hub contributing to $3.3M in business impact within six months
  • Managed localized website content and digital experiences across global markets

Community Experience Marketing Associate

Appian Corporation

McLean, VA. Built and scaled developer community engagement through content and email.

  • Developed, scaled, and distributed a 60K+ subscriber developer newsletter with educational content
  • Managed cross-channel content planning and execution across social media and email
  • Drove community engagement and platform adoption through consistent brand messaging

Digital Communications Director

The Andrew McDonough B+ Foundation — UDance

Newark, DE. Led brand and digital marketing for a large-scale nonprofit fundraising event.

  • Helped drive $1.78M in fundraising through multi-channel digital campaigns across social, email, web, and merchandise
  • Organically grew Instagram to 10K+ followers and TikTok to 2K+ followers
  • Led brand and digital marketing strategy supporting childhood cancer awareness and research

Social Media & Content Manager (Part-Time)

HUSTLE Cycle + Strength

Owned social media strategy and content planning across Instagram and TikTok.

  • Grew brand awareness and strengthened community engagement through photo and short-form video content
  • Led paid social campaigns across Meta to drive membership inquiries, trial signups, and local brand awareness
  • Created content highlighting classes, coaches, member success stories, and gym culture

Toolkit

Skills

Tools and platforms I use to create, analyze, and optimize digital experiences.

Creative & Design

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Lightroom
  • Adobe Premiere Pro
  • Figma
  • Canva

Marketing Platforms

  • Adobe Experience Manager
  • Salesforce
  • Marketo
  • MailChimp
  • Meta Business Suite

Analytics & Strategy

  • Google Analytics (GA4)
  • A/B Testing
  • Content Strategy
  • Social Media Marketing
  • Email Marketing

Productivity

  • Airtable
  • Microsoft Office
  • Google Workspace